Archive for February, 2010
5 Ways Audi Is Using a Digital Experience to Sell Emotion
February 24th, 2010 • View Comments Business, Consumerism, Experience Design, Human Behaviour, Owned Media, Social Media
What sells a car, or any object for that matter? Are the reasons purely practical? In some cases, yes. But when it comes to selling luxury, it’s all about emotion.
Why “Why?” Is the Most Important Question You Can Ask
February 10th, 2010 • View Comments Business, Entrepreneurship, Human Behaviour, Innovation, Strategy
Two year olds do it all the time. If you’ve ever spent some time with one, you’ll know what I’m talking about. They are constantly asking “why?” Over and over again, until you run out of answers, and to the point of frustration.
So. Uh. Why?
A mother had the very same question. She asked an expert, “Why does my toddler constantly ask ‘why?’” What the expert had to say is actually pretty enlightening:
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From Good to Great: Mobile Apps Are All About Engagement
February 3rd, 2010 • View Comments Business, Design, Experience Design, Human Behaviour, Mobile, Social Media
Clearly, we are going mobile. According to some estimates, mobile Internet adoption has outpaced desktop Internet adoption by 8 times.
And clearly, it’s all about the apps. There are over 140,000 apps in Apple’s App Store that have been downloaded over 3 billion times — that’s in 18 months, by the way. Which means iPhone owners on average download more than 20 applications to their devices (infographic here). And apparently, Google Android users are “even more ravenous.”
Why? The simple answer is engagement.
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