11 Rules I Strive to Follow

March 10th, 2010 • View Comments Life, Personal

I’m writing this post, not because it fits into the general theme of my blog. It doesn’t. No, this post is a reminder of what got me here, and what will get me where I’m going. Take what you will from it, and please feel free to add your own.

Generally, I’m not big on rules, but these are the ones I strive follow:
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Wonderful Variety or Choice Overload?

March 8th, 2010 • View Comments Business, Consumerism, Experience Design, Human Behaviour

I think it’s safe to say, we love variety. I mean, doesn’t it make you feel good knowing that you could get a starfruit or a kumquat, even though 99% of the time you stick to apples and bananas? According to Barry Schwartz, ‘choice = freedom’ is a false assumption.
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