Digital Strategy: A Definition

July 12th, 2010 • Strategy

A couple weeks ago we had a strategy powwow. One of the topics of discussion was the definition and purpose of strategy. It’s an interesting question, because it can mean different things to different people — and all those answers can be right.

I want to share two slides that I feel do a great job of summing it up. The slides are from a presentation by Aki Spicer, digital planning director at Fallon.

You can see full presentation below:

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