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	<title>[insights]</title>
	<link>http://blog.marcopacifico.com</link>
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		<title>We need glowing red orbs everywhere</title>
		<description><![CDATA[Energy &#8212; our master resource &#8212; is invisible. This might seem like a good thing. It&#8217;s not. Because energy is invisible, we have no idea how much we are using at any given moment. At least not in terms that are meaningful to us. Sure, there are beautiful, visual calculators like this one. But &#8212; [...]]]></description>
		<link>http://blog.marcopacifico.com/we-need-glowing-red-orbs-everywhere/</link>
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		<title>What ever happened to diaspora?</title>
		<description><![CDATA[Remember diaspora* (pronounced die-as-poe-ra)? It was all the rage back in May. A move to decentralize the web; a seemingly moral obligation provide the world with a &#8221;privacy aware, personally controlled, do-it-all distributed open source social network.&#8221; Sounds grand, doesn&#8217;t it? Actually, it&#8217;s four dudes from NYU. They put their idea on kickstarter with the hopes of [...]]]></description>
		<link>http://blog.marcopacifico.com/what-ever-happened-to-diaspora/</link>
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		<title>Digital Strategy: A Definition</title>
		<description><![CDATA[A couple weeks ago we had a strategy powwow. One of the topics of discussion was the definition and purpose of strategy. It&#8217;s an interesting question, because it can mean different things to different people &#8212; and all those answers can be right. I want to share two slides that I feel do a great [...]]]></description>
		<link>http://blog.marcopacifico.com/digital-strategy-a-definition/</link>
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		<title>Bike Cafes: Good Idea or Bad?</title>
		<description><![CDATA[Imagine a bar, cafe and bike workshop all rolled into one. Sounds great. To my amazement, they exist! They&#8217;re called Bike Cafes and are apparently popping up all over London. A haven for serious bike addicts who bring their machines for repairs, and commuters who simply want to use the free Wi-Fi or eat snacks [...]]]></description>
		<link>http://blog.marcopacifico.com/bike-cafes-good-idea-or-bad/</link>
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		<title>The Internet is [taking] OVER! (the real world)</title>
		<description><![CDATA[You tagged me in your photo? No, I tagged you with my photo. It&#8217;s official: the Internet has moved on. Unlike Prince, however, I don&#8217;t think &#8220;the Internet is over.&#8221; In fact, I&#8217;m saying it&#8217;s taking over; the real world, that is. If the last decade was about filling the Internet up with things that [...]]]></description>
		<link>http://blog.marcopacifico.com/the-internet-is-taking-over-the-real-world/</link>
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		<title>Effect Change: Become a Choice Architect</title>
		<description><![CDATA[Reading Nudge, and in the first few pages, came across the term choice architect. It&#8217;s a fascinating concept, of being able to influence decisions and change habits, simply by &#8220;organizing the context in which people make decisions.&#8221; It&#8217;s really all about (as the author goes on to say) understanding that &#8220;everything matters&#8221; and, in fact, it is [...]]]></description>
		<link>http://blog.marcopacifico.com/effect-change-become-a-choice-architect/</link>
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		<title>iAds = awesome</title>
		<description><![CDATA[About a month ago, when the iPhone 4 was released, Steve Jobs showed us nine new features. Number eight was iAds. With the new iOS4 advertisers now have the ability to serve up in-app display ads. This in itself is not new; there have always been mobile display ads. What is new (and awesome) is two-fold: [...]]]></description>
		<link>http://blog.marcopacifico.com/iads-awesome/</link>
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		<title>11 Rules I Strive to Follow</title>
		<description><![CDATA[I&#8217;m writing this post, not because it fits into the general theme of my blog. It doesn&#8217;t. No, this post is a reminder of what got me here, and what will get me where I&#8217;m going. Take what you will from it, and please feel free to add your own. Generally, I&#8217;m not big on [...]]]></description>
		<link>http://blog.marcopacifico.com/11-rules-i-strive-to-follow/</link>
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		<title>Wonderful Variety or Choice Overload?</title>
		<description><![CDATA[I think it&#8217;s safe to say, we love variety. I mean, doesn&#8217;t it make you feel good knowing that you could get a starfruit or a kumquat, even though 99% of the time you stick to apples and bananas? According to Barry Schwartz, &#8216;choice = freedom&#8217; is a false assumption. Today, we have more choice [...]]]></description>
		<link>http://blog.marcopacifico.com/wonderful-variety-or-choice-overload/</link>
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		<title>5 Ways Audi Is Using a Digital Experience to Sell Emotion</title>
		<description><![CDATA[What sells a car, or any object for that matter? Are the reasons purely practical? In some cases, yes. But when it comes to selling luxury, it&#8217;s all about emotion. I&#8217;m not saying it&#8217;s only luxury cars that are sold on emotion. Actually, relatively few things in life are pure necessity. Most of what we [...]]]></description>
		<link>http://blog.marcopacifico.com/5-ways-audi-is-using-a-digital-experience-to-sell-emotion/</link>
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